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Buy the Jeans, the Shoes, and Even the Couch from Grey’s Anatomy
Our celebrity-obsessed culture is driving the media’s move into shopping-enabled entertainment. Many Americans no longer watch commercials on TV, so …Continue reading →
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The Oscars: More than an Award Show
The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …Continue reading →
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She Tweeted Me to Buy a Lexus!
Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …Continue reading →
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Branding Takes a New Turn on TV
Media commentators wonder at the new world of television, where people become famous simply because they appear on television, rather …Continue reading →
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